How to Create a Sticky Negotiation Message

| May 25th

Made to Stick looks at business communications from a psychological perspective… meaning which communications get people to buy products, spend money, and simplify their buying decisions. It explains how to influence people – a core component of negotiation strategy – by showing there is more to persuasion than logic and facts. Here’s how to create […]

How to Make Your Negotiations Sticky

| May 10th

Made to Stick is a book about what makes a message “sticky”… meaning the message is memorable. The book is primarily aimed towards people whose responsibilities include presentations, marketing, and sales; however, it is not limited to those groups of people. Made to Stick also provides valuable insight for those people involved in negotiations. The […]