admin | June 1st
Many times a solution to a conflict requires creative thinking. Many of us have a difficult time, however, being creative. Our daily tasks encourage us to be ritualistic, methodical, and predictable. It simply makes life easier. However, when faced with a conflict, it’s usually time to put in gear our creative thinking. Recent Amazing Race [...]
admin | May 25th
Made to Stick looks at business communications from a psychological perspective… meaning which communications get people to buy products, spend money, and simplify their buying decisions. It explains how to influence people – a core component of negotiation strategy – by showing there is more to persuasion than logic and facts. Here’s how to create [...]
admin | May 10th
Made to Stick is a book about what makes a message “sticky”… meaning the message is memorable. The book is primarily aimed towards people whose responsibilities include presentations, marketing, and sales; however, it is not limited to those groups of people. Made to Stick also provides valuable insight for those people involved in negotiations. The [...]
