admin | June 10th
The book, Made to Stick, makes the point that the biggest roadblock to getting your message across to others… is “The Curse of Knowledge”. The Curse of Knowledge is when the sender of the communication assumes that the receiver understands the message simply because the sender understands it. The Curse of Knowledge is a barrier [...]
admin | May 25th
Made to Stick looks at business communications from a psychological perspective… meaning which communications get people to buy products, spend money, and simplify their buying decisions. It explains how to influence people – a core component of negotiation strategy – by showing there is more to persuasion than logic and facts. Here’s how to create [...]
admin | May 10th
Made to Stick is a book about what makes a message “sticky”… meaning the message is memorable. The book is primarily aimed towards people whose responsibilities include presentations, marketing, and sales; however, it is not limited to those groups of people. Made to Stick also provides valuable insight for those people involved in negotiations. The [...]
