Posted By admin on November 6th
My 14-year-old daughter tells me that most of her friends attended the recent Taylor Swift concert, and they all LoVEd it. I overheard adults also talking about what a wonderful experience they had for themselves and with their child.
It turns out that Taylor is more than just uber talented and hard working. She understands the importance of relationships with her fans (her customers) AND her co-workers (the people who help her customers receive the best experience of their lives). Taylor Swift taught me something about relationships.
This article does a great job articulating how Taylor does it. It’s all part of her brand, her marketing. And it appears that it’s totally authentic.
I shared the article with some of my friends, and a common response was that they see her as portraying a good balance of being assertive and cooperative, which is something I educate a lot of people about. (If you want a copy of my Assertive and Cooperative personalities chart, just message me by email, on Facebook, or on Twitter. I’m happy to share!)
Another theme my friends recognized is that Taylor clearly understands her own values system, and her actions stay true to her values.
Here are my relationship building takeaways from the article (you should still read the article):
- Build a happy and friendly team. The author writes that everybody that works for Taylor is friendly and happy to be there. “They are a reflection of Taylor and her intentional culture.” My friend, Judy, articulated this wonderfully and succinctly, by saying, “A leader’s success depends a great deal upon how their team is supported, encouraged, and comforted.”
- Connect on a personal level with everyone you meet, even when there is no financial incentive. “When Taylor is with you, she is with you.”
- Get closer to your customers. “Taylor wanted to give as many people as possible a front row experience.”
- Be intentional and thoughtful in showing others that you value their time, their loyalty, and their support. Spend time with them. According to the author, in a small meet and greet setting, Taylor spent “no less than five minutes with each (fan).”
If you like these tips, there’s so much more that you can read about in my books that are both available on Kindle, What Is A Peace Chest? and How Do You Build A Peace Chest?
Email me: Keith@AttorneyGrossman.com, or call me toll free at (877) 687-1392 or locally at (239) 210-7516.
Your initial consultation is free!
Interested in discovering how to improve your conflict management skills? Purchase my e-workbook available on Kindle: What Is A Peace Chest?
The workbook is the first in the “Peace Chest” series. It will help you understand how to engage conflict with a purpose and goals rather than reacting.